Griffin: You found success on Amazon through becoming an FBA (Fulfillment by Amazon) brand.

If they can’t make sense of your store and what you’re selling, they can and will easily put their focus on another store that has their branding together. A lack of branding can have a huge negative influence on your buyer’s psychology. It wasn’t cohesive and didn’t make any sense from a branding perspective which confused my potential customers. I originally started my store with a bunch of random products.

Second, I would have focused on branding from day one. Once I handed it over to a PPC agency, after over three years of doing it myself, I realized it was worth the cost in the end because they helped me grow to over $10 million in sales. Oftentimes, this can and should be outsourced to PPG agencies who specialize in PPC campaigns, and can easily pivot to the changing algorithms. The process was very time-consuming, and I should have spent that time elsewhere in my business so that it could have grown faster. However, what I learned over the years is that PPC is an algorithm for Amazon sellers, and it’s always changing. I decided to do this myself, and that was a massive mistake. If you have any hopes of growing your business or brand, trust me, you need to be willing to be more hands-off in certain areas.įor example, in order to survive on Amazon, you really need to spend a lot money on PPC (pay per click). I really wanted to have control over my business, but I didn’t realize how difficult and unnecessary it is for you to do every little thing in your business. There were so many things here and there that I could have and should have outsourced, but I didn’t. First, I wish I hadn’t tried to do everything myself.

Selling on amazon success story